SPEC CAMPAIGN
CITY OF LAS VEGAS
To Gen Z, Vegas feels outdated, tacky, and overdone.
Instead of convincing them to visit, we tell them not to.
Through reverse psychology, resistance becomes curiosity, making them want to discover what Vegas really has to offer.
COMMERCIAL SPOT
OUT OF HOME
RECONSIDERING VEGAS
YOUTUBE DOCUSERIES
A YouTube docuseries featuring Gen Z influencers who claim Vegas isn’t for them.
Each episode immerses them in experiences aligned with their personal interests, revealing a side of the city they’ve overlooked.
Each episode immerses them in experiences aligned with their personal interests, revealing a side of the city they’ve overlooked.
As they reconsider Vegas, so does their audience.
SOCIAL PROMO
One-minute teaser promos launch on Instagram and TikTok before each episode, spotlighting standout moments from the series.
